I have been playing in tier 1 a lot lately with a friend who is trying out the free trial and I have been surprised by the amount of people running about. Even when I played in tier 2 the number of war bands and battles around were the most I have seen.
I know War has seen a decline in the player base, but I wonder how many players the unlimited free trial has introduced to the game. Over the next month or so I could imagine Mythic releasing a press release based on this. DDO did it with announcing the increase in player based by percentage. Lord of the Ring did it with the amount of characters created.
Mythic could spin it any number of ways to percentage increase in people trying the game, new characters created or new accounts. Even when these announcements are just spin, it still creates a positive murmur around the community and gets your games name in the press.