I have just finished listening to show 58 of Shut Up. We're Talking, which they discussed when is it alright to charge for downloadable content? They discuss and rightly so that Mythic charging for the missing classes was not optional and would have made a lot of people angry.
But I am wondering if giving us Land of the Dead free a good decision in business terms. I don’t remember if Land of the Dead was meant to make it in on release and could have been a prime contender for DLC without the gated system. As it works as a separate zone, gives you access to new content and gives players of 25+ a good place to power level.
Today’s MMO market is vastly different from the days of regular free updates and large paid expansions. Lots of games are offering $10 pets, so could they have got away with charging us $10 for account access to Land of the Dead. Then would War's numbers then appear more positive and offer potential in Electronic Arts eyes.
If it meant more regular content and a rosier future for War with regards to funding with this model in place I know I wouldn’t mind paying.